5 Reasons Social Media is essential for SEO

\u202bTubeMind - \u062a\u0632\u0648\u064a\u062f \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u064a\u0648\u062a\u064a\u0648\u0628 - Posts | Facebook\u202cWhat can social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most companies have only started to take advantage of over the past few years, however it’s crucial to make use of particularly if you’re investing funds into SEO. Although the benefits of social media are not immediately obvious, they are vital for SEO help. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. Social engagement occurs when users like, share on, share or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your website. These social signals are used by search engines to rank content. It’s a method of determining the quality of content that people are able to use and what their algorithm determines to be top-quality. If something has a high amount of engagement on social media it will be immediately indexed.

2) Link Building

It’s past the time that you could solicit hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in the traditional way by creating high-quality content that is link-worthy. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an « unnatural » link building practice? Social media is the solution. Social media lets you share your content with people who are willing to link to your content, when it’s worthy of linking to. These people may also connect your content to their networks, further increasing the influence of your content.

3) Content amplification

You could create any excellent content you’d like to but it’s not going to gain much traction without amplification. Yes, email marketing is an effective way to boost content, but it’ll only reach the people in your marketing database. Social media can help you expand your reach with your content. Once you share your content, your followers will spread it to their networks if they find it useful. Then those people will also share it with their friends to increase your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition and are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines may use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google calls co-citation. These co-citations are built through social media to improve Google’s credibility and aid in the search engine’s branded searches.

5) Social Indexing

Since the search engines are able to index social media sites which means they show in search results pages. This allows your business to show up on search results when you type in branded searches on more than just your own website. This gets more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method for your content to rank in the search results. It was temporary, however it ended and Socialwb.com/%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%8a%d9%83-%d8%aa%d9%88%d9%83-tik-tok/ (www.maptomars.mobi) Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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