5 Reasons Social Media is Important for SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only just begun to take advantage of over the last few years. However, it’s very important to leverage – especially if you’re investing efforts in search engine optimization. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits may not be immediately evident. There are many reasons to think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. A social engagement is when users like, share or share a tweet about a piece of content. Content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It’s a way to determine what content is popular with users in comparison to what their algorithm determines to be of good quality. A piece of content could be immediately indexed if it’s receiving a lot of social interaction.

2.) Link Building

The days of asking for websites to link to your site. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way by creating high-quality content that is worthy of linking. But how do you reach websites willing to link to your content if they are not directly approached as an « unnatural » practice for building links? Social media is the answer. Social media can help you expose your content to of people who are interested and could be convinced to link to it should it be worthy of linking to. Those people will also be able to share your content with their networks, further increasing the influence of your content.

3) Amplification of content

No matter how top-quality your content is, it won’t get much traction in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it can only reach the people in your marketing database. Social media lets you connect with new audiences through your content. If you share your content, your followers will share it with their following in the event that they find it helpful. These people will then promote your content to their followers, increasing the reach of your content. You’ll also get relevant traffic, inbound linking social signals, inbound linking, and brand recognition and are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Making these co-citations with social media can improve Google’s trust and confidence in your website as well as helping with search queries that are personalized.

2 weeks ago5.) Social Indexing

Search engines have been indexing the social media pages for a number of years now and this means that they appear in the search results pages. This lets your brand appear in search results for branded searches on more than only your website. It’s more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method for Socialwb.com/%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%8a%d9%83-%d8%aa%d9%88%d9%83-tik-tok/ your content to rank in search. It was only temporary for a few months until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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