Five Reasons Social Media is essential for SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent years, the majority of firms haven’t yet begun to take advantage of it. This is especially important for companies that are investing in search engine optimization. While the benefits of using social media might not be immediately obvious, they are vital for SEO aid. Of the many reasons why you should consider social media as part of your strategy for online, here are 5 reasons it’s important to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some years now. Whenever people tweet, like, comment or share a piece of content This is referred to as social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. This is a way for search engines to determine what content people consider to be most valuable and what algorithm they believe to be as high-quality. Content can be instantly indexed whenever it’s attracting a significant amount of social engagement.

2) Link Building

It’s past the moment when you could simply solicit hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to build links using the old-fashioned method – create high quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an « unnatural » link building technique? Social media is the solution. Social media can help you present your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. Those people will also promote your content to their networks, further increasing the influence of your content.

3) The amplifying of content

It doesn’t matter how good your content is, it’s unlikely to be popular in the absence of amplifying it. Marketing via email is a great way of amplifying content but it will only get to those on your marketing list. Social media lets you increase the reach of your content. If you share your content with your followers, they’ll be sure to share it with their own followings If they are satisfied with the content. The people who share it will be able to share your content with their followers, which will increase your reach. In return, you earn an abundance of relevant traffic such as inbound links, branding awareness and social signals – all of which are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media can improve Google’s trust in your web page and also assist by using branded search terms.

5) Social Indexing

Search engines have been indexing the social media pages since a while, which means they now show up in search result pages. This enables your brand to show up in search results that include branded search queries that are not limited to the site of your business. It’s even better. Individual Tweets from Twitter were initially indexed and included in search results, too giving another opportunity for your content to rank in search. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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