Five Reasons Social Media is Important for SEO

What the heck does social media have to relate to SEO? MWI gets these kinds of information from current and prospective clients. While social media has become an increasing channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is especially true when you’re investing in SEO. Creating and managing social media accounts are essential to aid in SEO initiatives, but the benefits of social media aren’t always evident. There are many reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it’s crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some period of time. Whenever people tweet, like, comment or share the content they like This is referred to as social engagement. A piece of content that has more social engagements will have more social signals. Search engines measure the social signals they receive, and use them as an index of quality when ranking content. This is a method for search engines to identify what content people consider to be most valuable and what their algorithms consider top-quality. If the content you’re looking at has a high amount of social shares It can be quickly identified.

2) Link Building

It is long past the time when you could go out and ask for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs have to do link building the old fashioned way to create quality content that is linked-worthy. But how do you reach websites that are willing to link to your content , if asking them directly is thought to be an « unnatural » link building technique? Social media is your solution. Social media enables you to present your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. They will also promote your content to others increasing your influence.

3.) Content amplification

It doesn’t matter how high-quality your content is, it’s not going to be popular in the absence of amplifying it. Sure, email marketing is an excellent method to amplify content, but it can only reach people within your database of marketing. Social media lets you increase the reach of your content. If you publish your content to your followers, they’ll share it with their own followers in the event that they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. In addition, you’ll gain relevant traffic and inbound links social signals, inbound linking, and brand ( recognition All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google calls a co-citation. Making these co-citations with social media can improve Google’s trust in your website , and will also help by bringing in search queries that are branded.

9 months ago5.) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now show up in results pages for search engines. This lets your company’s brand appear in search results for brand-related queries, which aren’t limited to your company website. It gets even more effective. Individual tweets on Twitter were once indexed and shown in search results as well providing another method to ensure your content’s ranking in the search results. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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