Five Reasons Why Social Media is essential for SEO

What does social media have to relate to SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a fast growing channel for marketing that most businesses have only begun to take advantage of over the last few years, but it’s essential to utilize it in particular if you’re putting resources in search engine optimization. While the benefits of using social media are not immediately obvious, they are crucial to SEO aid. From the myriad of reasons to think about the use of social media in your online strategy, زيادة متابعين تويتر here are 5 reasons it’s important to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to determine the quality of content. It’s a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is top-quality. If something receives lots of social interaction, it can be instantly indexable.

2.) Link Building

It’s long gone of soliciting websites to link to your site. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the old-fashioned way: write top-quality content that’s relevant. How do you get in touch with websites willing to link to your content , if they are not directly approached as an « unnatural » link building method? Social media is your solution. Social media can help you put your content in front of the right people, who could be convinced to link to it when it’s worthy of linking to. People who be able to share your content with other people and increase your reach.

3) The amplifying of content

It doesn’t matter how good your content is, it’s unlikely to get much traction unless you amplify it. Marketing via email can be great method to boost content but it’s only going to reach people in your list of marketing contacts. Social media can help you increase the reach of your content. After you have shared your content, your following will also connect with their friends if they find it useful. They will then be able to share it with their followers which will increase the reach of your content. In addition, you’ll gain relevant traffic as well as inbound linking as well as social signals and brand recognition and are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines use brand name and reputation to determine the quality of your site and how reliable it ought to be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in create brand awareness. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with search results that are branded.

5) Social Indexing

Search engines have been indexing social media sites since a while so they can now show up in search result pages. This allows your brand to be listed in search results on brand-related queries, which aren’t limited to your company website. It’s more than that. Individual tweets from Twitter were once searchable and included in search results. This enabled your content to rank higher on the results of a search. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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