5 Reasons Social Media is Important for SEO

What exactly does social media have to relate to SEO? At MWI we hear this a lot from current and Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/ prospective clients. While social media has become a growing channel for marketing in recent years, the majority of companies have not yet started to make use of it. This is especially important for companies that are investing in search engine optimization. Making and managing social media accounts is essential to aid in SEO efforts, although the benefits are not immediately obvious. Here are five benefits of social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Social engagements occur the time when people share, like, comment, share, or tweet on a piece of content. Content with more social engagements will be able to show more social signals. Search engines analyze these social signals, and use them as an index of quality when ranking the content. It’s a method of determining what content is popular with users over what their automated algorithm decides is of good quality. The content you’ve created can also be indexed instantly if it’s receiving a lot of engagement on social media.

2) Link Building

It’s long gone of going out and soliciting websites to add links to your site. In the wake of Google’s Panda and Penguin algorithms SEOs have to perform link building in the old fashioned way to create quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an « unnatural » practice for building links? Social media is your solution. Social media can help you put your content in front of relevant audiences that may be influenced to link to it when it’s worthy of linking to. People who connect your content to their networks and increase the reach of your content.

3.) The amplifying of content

It doesn’t matter how high-quality your content is, it won’t get much traction unless you amplify it. Email marketing is a great way to amplify content, but it will only reach people within your database of marketing. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they will also share it with their personal followers If they are satisfied with the content. They will then spread the word to their networks to increase your reach. As a result, you get a lot of relevant traffic such as inbound links, branding awareness and social signals – all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it should be considered reliable in their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can help increase Google’s trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing

Since search engines index social media sites which means they show in search results pages. This lets your brand appear on search results when you type in branded search queries that are not limited to just your company website. It’s even more effective. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your website to rank higher in searches. The service was temporary for a couple of months, until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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