5 Reasons Social Media is Important for SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to take advantage of it. This is especially true for companies that are investing in SEO. While the advantages of social media might not be immediately obvious, they are vital for SEO help. There are many reasons you should think about social media as a part of your strategy for online, here are 5 reasons it’s important to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. Social engagements occur when people comment, like on, share or tweet on a piece of content. A piece of content with more social engagements will show higher social signals. Search engines evaluate these signals from social media, and use them as an indicator of quality when ranking the content. This is a method for search engines to identify the most popular content and also what they consider to be top-quality. The content you’ve created can be instantly indexed when it’s getting a lot of social interactions.

2) Link Building

The days of going out and soliciting websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way by creating high-quality content which is relevant to linking. How do you reach out to websites that are willing to link to your content, if the request is thought to be « unnatural »? Social media is your answer. Social media lets you expose your content to of relevant audiences that may be convinced to link to it if it’s worth linking to. These users will then promote your content to others and boost your authority.

3.) Content Amplification

The quality of the content you publish, it won’t gain traction in the absence of amplifying it. Email marketing is an effective method to increase the reach of your the content you create, but it won’t reach those in your marketing list. Social media enables you to expand your reach with your content. After you have shared your content, your following will connect with their friends in the event that they find it helpful. This will cause them to be able to share it with their followers to increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines use brand name and reputation to determine the credibility of your website and زيادة استماعات ساوند كلاود how trustworthy it needs to be within their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now, which means they now appear on search result pages. This allows your business to show up in search results that include branded search queries , which is more than just your own website. It’s more than that. Individual Tweets from Twitter were initially indexed and included in search results as well which gave another means for your content to rank in the search results. The service was temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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